Social media changed everything about how to market a new product, with its democratizing of the relationship between businesses and consumers. Also, today’s consumers are four times more likely to purchase a product based on recommendations from friends, furthering the need to adapt to changes. Companies must find dynamic ways to gain an edge, often through relearning how to market a new product in today’s changing landscape.
So how do you market a business or product in today’s world? And how do you use social media to market what you have to customers? Easy. You take what you have learned about how to advertise your business or product and turn it on its head. Or you call a business development center schooled in small business marketing strategies and small business marketing tips. You could hire an executive coach too, though certain factors affect its success, like personal goals and motivation.