Think about the role of a store in the modern market. It is the place where a customer goes to learn more about the goods that interest them. They will be able to check out the inventory at a store and ask questions about the items they want. They will also be able to learn about related services or goods that will improve the quality of their life, the efficiency of their business or otherwise fill a need. The function of a store is similar to the function of a social media reseller.
A social media reseller acts as a store of sorts. They provide an inventory of online content that will be used for social media to improve market share for their clients. If you are the owner of the business and would like to improve your market exposure, a social media reseller may be just the resource you want to tap into. You can count on your social media reseller to work with a network of developers that generate content that will be of use at your company. A social media reseller is an excellent networker who can easily connect a client with the content they need, as well as provide jobs to writers of social media content.
If you work in marketing, and you have a network of clients that rely on your services, then you may want to think about becoming a social media reseller. You can develop a network of writers and content developers who will help you create an inventory of content for your clients. You will then sell back content to clients at a price above what you paid. This up selling will be your margin of profit.
Here is where some people have a problem with a social media reseller. They feel that the reseller is just a middle man. However, remember that it is just like the function of a store. Where you go to a store and pay a marked up on the clothing, groceries, jewelry or other items that you want, you will be paying a reseller for the services of providing the content that you need, all ready to go. The mark up that a client pays is for the convenience of having that content place on the web for them. It is also paying for the assurance that content will be delivered on time and ready for use by their clients.