Every CRM strategy is quite different from the next. While all revolve mostly around the same concept of employing the right tools to keep customers happy, businesses functioning well, and the partnerships between customers and businesses strong, different businesses have diverging concepts about the best ways to go about creating or enhancing a specific CRM strategy. Because these worldviews are so divergent, a firm investigation into the philosophies each of these companies has is crucial prior to any business signing on with a particular CRM strategy or another. For instance, a larger business would not really benefit from Crm for small business needs, which is a strategy that exists solely to help small business owners pull together their administrative, operational, logistical, and product based functions so that all functions correlate…