One of the increasingly popular ways of expressing oneself is to write a blog. There are more than 152 million blogs today, and most people read somewhere between five and ten blogs each day. Blogging is a way for people and businesses to say what they want to say. It is a way to be heard.
Industries are finding more and more that they have to use the internet to try and attract customers. Billions of people are online, and businesses have to try and reach some of them if they want to be effective. Businesses have to keep up with cultural trends to market their products to the present and upcoming generations.
Blogging had become mainstream by 2004. The creation of web publishing tools in the late 1990s allowed people to create and post blog submissions who were not technically savvy. The internet practice grew rapidly from that point on. In the last few years, business have been more able to use blogs because of new publishing tools that could make blogs more of a corporate experience.
Now, the majority of companies claim that blogging is critical to their business. They use it to promote their materials in a way that people can relate to. People are reading what is on the web, and businesses strive to have their material be viewed by potential clients. Therefore, businesses are putting there material on the web, and the more mainstream it is, the better.