One of the best ways for businesses to take advantage of the immense and every expanding digital marketplace of today is to have a well developed SEO campaign. If well executed, SEO strategies work very well to help a business improve its site traffic and, in turn, increase sales. Although it is useful, SEO is not a one time achievement, so businesses need to make sure that they properly monitor their campaign and tweak it as necessary. SEO benchmarking software and programs are a great tool in this regard. By using SEO benchmarking, businesses can quickly identify anywhere that their campaign might be coming up short and figure out how to overcome that. Among the most important pieces of a SEO campaign, and, consequently, SEO benchmarking, is the web site…